Initially the idea was to create a virtual gallery space where people looking to buy their first photographs could find serious work at an affordable price. The lack of a physical space and employees meant there would be little to no expenses outside of the hosting of the website. This in return meant I could offer to sell work for artists without charging commission.
All of this still rings true, but I've also decided to give more space to individual artists. To me it has evolved more into a promotional and group thing, than a commercial project.
The gallery will develop over time and by following our blog or Facebook page you can stay updated on changes. If you have any questions or comments, I would love to hear from you.
Take a look around, share with friends if you feel like it and I hope it inspires you to dig more into the artists featured here as well as searching Flickr for other treasures.